Stat cards
Each mention is scored from 1 to 100, where 1 is most negative and 100 most positive, and the UI
labels the scale 0 to 100. The page renders the score with a
% sign, but it is not a share: a
score of 62 does not mean 62% of mentions were positive. A card reading 0 means nothing was scored.Score bands
Period Sentiment Breakdown
A donut splitting the period’s mentions across Positive, Neutral and Negative.Sentiment Trend
100%-stacked bars over time, with a Daily / Weekly / Monthly selector. Each bar’s tooltip gives both the percentage and the raw mention count.Sentiment by Entity
Your brand against every competitor: mention count, score, and a three-segment breakdown bar. Sorted by mentions.This table deliberately ignores the View as pin, so the comparison stays a comparison. It lists
every entity seen in at least two responses; turn on Show all entities in the Filters popover to
include one-off mentions.
Sentiment Analysis by Topic
Sentiment broken down per tag, for your brand, or for the pinned brand when View as is active. Despite the word “Topic” in the title, the rows are your query tags. Tags with no brand mentions are dropped. Columns: Score, Positive, Neutral, Negative, Mentions.Reading the results
- Content strategy — a recurring negative theme in AI answers is a content gap you can close.
- Competitive positioning — find the topics where competitors get criticised and you don’t.
- Trend monitoring — watch the trend chart around launches, PR events and pricing changes.
- Query refinement — a query with unexpectedly negative sentiment is often badly worded rather than bad news.
When nothing has been scored, the cards read Neutral, 0.0% and 0 rather than an empty
state. That usually means your brand is not being matched: check its aliases in
Project settings → Entities.