Stat cards
Sentiment Score is an index from 0 to 100, where 0 is most negative and 100 most positive. The
page renders it with a
% sign, but it is not a share — a score of 62 does not mean 62% of
mentions were positive.Score bands
Period Sentiment Breakdown
A donut splitting the period’s mentions across Positive, Neutral and Negative.Sentiment Trend
100%-stacked bars over time, with a Daily / Weekly / Monthly selector. Each bar’s tooltip gives both the percentage and the raw mention count.Sentiment by Entity
Your brand against every competitor: mention count, score, and a three-segment breakdown bar. Sorted by mentions.This table deliberately ignores the View as pin — it always lists every entity, so the
comparison stays a comparison.
Sentiment Analysis by Topic
Sentiment broken down per tag, for your brand only. Despite the word “Topic” in the title, the rows are your query tags — tags with no brand mentions are dropped. Columns: Score, Positive, Neutral, Negative, Mentions.Reading the results
- Content strategy — a recurring negative theme in AI answers is a content gap you can close.
- Competitive positioning — find the topics where competitors get criticised and you don’t.
- Trend monitoring — watch the trend chart around launches, PR events and pricing changes.
- Query refinement — a query with unexpectedly negative sentiment is often badly worded rather than bad news.