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Each AI platform draws on different sources and ranks brands differently. The Platforms page (Analysis → Platforms) breaks every metric down by model so you can see where you’re strong and where you’re invisible.

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Matrix View

A heatmap of entities (rows) against AI models (columns), each cell showing that brand’s mention rate on that platform. Rows are sortable by any column; your owned and primary entities sort first.
Scan for columns where a competitor is dark green and you are pale — that’s a platform-specific content gap, not a general visibility problem.

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Platform Performance

A trend chart with four metric tabs, plus a ranked table underneath:
Share of Voice on this page is computed from raw mention counts per model, while the Overview donut counts each brand once per response. The two numbers are both correct and will not match.

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Tags performance

A tag × model heatmap — “project brand visibility per tag, broken down by model”. The icon toggle in the card header switches between Regular tags and Response tags, and the card paginates server-side (5, 25 or 50 rows per page). Use it to find combinations rather than averages: a tag that performs fine overall can still be invisible on one specific platform.

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Per-platform detail cards

One card per model, each showing Mention rate, Avg. position, Share of Voice and the number of runs tested. Click Show details to expand two tables:
  • All Entities — Entity, Mention rate, Share of Voice, Avg. position
  • All Sources — Source, Citation Rate, Results, Pages

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Why it matters

Platforms differ in what they retrieve and what they trust:
  • ChatGPT leans on a stable set of sites it treats as authoritative.
  • Perplexity favours recent web content and cites heavily.
  • Gemini and AI Overview reflect Google’s index.
  • Claude weights different aspects of a brand’s description.
That makes platform-level reading actionable in a way an average never is: you can prioritise the platforms your buyers use, tailor content to the sources a given platform actually cites, and catch the moment a model update moves your numbers.