Different AI platforms may mention your brand with varying frequency, position, and sentiment. The Platform Comparison page helps you understand these differences and optimize your AI visibility strategy per platform.
Navigate to Analysis → Platforms from the sidebar to see how your brand performs across each AI model.
Each AI platform is evaluated on:
| Metric | Description |
|---|
| Visibility Score | Percentage of queries where your brand was mentioned on this platform |
| Share of Voice | Your brand’s proportion of total mentions on this platform |
| Citation Share | Proportion of source citations on this platform that reference your brand |
| Average Position | The average ranking position of your brand in responses |
Trend charts
The visibility trend chart shows how your brand’s visibility on each platform has evolved over time. Use this to:
- Identify which platforms are becoming more (or less) favorable to your brand
- Spot sudden changes that may correlate with AI model updates
- Track the impact of your content optimization efforts per platform
The matrix view provides a compact comparison of brands across platforms. Each cell shows a metric (e.g., mention count or visibility) for a brand-platform combination, making it easy to spot patterns.
Use the matrix to identify platforms where your competitors are strong but your brand is weak — these represent opportunities for focused content optimization.
Each platform has a detail card showing:
- Summary metrics for your brand on that platform
- Top brands mentioned on the platform
- Top sources cited by the platform
Each AI model draws from different training data, retrieval sources, and algorithms:
- ChatGPT may favor certain websites as authoritative sources
- Perplexity often cites recent web content and real-time data
- Gemini may surface different brands based on Google’s index
- Claude may emphasize different aspects of your brand
Understanding these differences helps you:
- Prioritize platforms — Focus efforts on platforms where your audience is most active
- Tailor content — Optimize content for the source preferences of each platform
- Track updates — Monitor how AI model updates affect your brand’s visibility
- Report accurately — Segment performance reports by platform for stakeholders who care about specific AI tools
