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Overview

This glossary provides definitions for all metrics available in MentionLab. Understanding these metrics is essential for interpreting your brand’s visibility and performance across AI platforms.
Metrics are organized into three categories: Project Parameters, Mention Metrics, and Source Metrics.

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Project Parameters

These metrics describe the structure and scope of your monitoring project.
Type: NumberThe total number of questions configured in your study. Each query represents a prompt that will be sent to AI platforms to monitor how they respond and mention brands.
More queries provide broader coverage but also consume more of your monthly quota.
Type: NumberThe number of tags used to categorize and organize queries in your study. Tags help you segment and analyze results by topic, intent, or any custom grouping.
Type: NumberThe total count of brands being tracked in your study. This includes your primary brand and any competitors you’re monitoring.
Type: NumberThe number of distinct query templates in your project. When running queries in multiple languages, this represents the unique questions before translation.
If you have 10 queries running in 3 languages, you have 10 unique queries but 30 total queries.
Type: NumberThe cumulative number of query executions, calculated as:Total Queries=Number of Queries×Number of Runs\text{Total Queries} = \text{Number of Queries} \times \text{Number of Runs}This represents your total API usage over the measurement period.
Type: NumberThe number of distinct sources that AI platforms referenced when generating responses to your queries. This indicates the breadth of information sources influencing AI responses about your brand.

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Mention Metrics

These metrics measure how often and where your brand appears in AI-generated responses.
Type: NumberThe count of times a brand is mentioned in an AI response. A single response can contain multiple mentions if the brand name appears several times.
A mention is counted each time the brand name (or its aliases) appears in the response text.
Type: NumberThe average position where your brand appears in AI responses. A lower number indicates your brand is mentioned earlier, typically suggesting higher prominence.
Brands mentioned in the first position (rank 1) are often perceived as the primary recommendation.
RankingInterpretation
1-2Top recommendation
3-5Strong presence
6-10Moderate visibility
10+Low prominence
Type: PercentageThe proportion of all brand mentions that belong to your brand, calculated as:Share of Voice=Number of MentionsTotal Brand Mentions×100\text{Share of Voice} = \frac{\text{Number of Mentions}}{\text{Total Brand Mentions}} \times 100
Share of Voice helps you understand your competitive position relative to other brands mentioned in AI responses.
Type: PercentageThe percentage of queries where your brand was mentioned at least once, calculated as:Brand Visibility=Number of MentionsTotal Queries×100\text{Brand Visibility} = \frac{\text{Number of Mentions}}{\text{Total Queries}} \times 100
A brand visibility of 75% means your brand appeared in 75 out of every 100 AI responses.

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Source Metrics

These metrics analyze the sources (websites, articles, documents) that AI platforms use to generate their responses.
Type: NumberThe total number of times a website or source was referenced by AI platforms when constructing their responses. Citations indicate which sources are influencing AI-generated content.
Type: NumberThe number of citations from sources where your tracked brand is mentioned. This measures how often AI platforms cite content that includes your brand.
High brand citations indicate your content is being used as a reference by AI platforms.
Type: PercentageThe proportion of total citations that come from a specific source, calculated as:Share of Citations=Site CitationsTotal Citations×100\text{Share of Citations} = \frac{\text{Site Citations}}{\text{Total Citations}} \times 100
Type: PercentageThe proportion of brand-related citations attributed to a specific source, calculated as:Share of Brand Citations=Site Brand CitationsTotal Brand Citations×100\text{Share of Brand Citations} = \frac{\text{Site Brand Citations}}{\text{Total Brand Citations}} \times 100
Type: NumberThe count of unique pages (URLs) that AI platforms cited across all responses. This measures the diversity of sources being referenced.
Type: NumberThe number of unique cited pages that contain mentions of your tracked brand. These are sources that both:
  1. Were cited by AI platforms
  2. Include your brand in their content
Type: PercentageThe ratio of brand pages to total pages, indicating how much of the cited content includes your brand:Presence=Brand PagesPages×100\text{Presence} = \frac{\text{Brand Pages}}{\text{Pages}} \times 100
Type: PercentageThe proportion of a site’s total citations that include your brand, calculated as:True Reach=Site Brand CitationsSite Total Citations×100\text{True Reach} = \frac{\text{Site Brand Citations}}{\text{Site Total Citations}} \times 100
True Reach is only valid for entire domains, not individual URLs. It measures how well your brand is represented across a site’s cited content.
A True Reach of 40% means that 40% of the times a site is cited by AI platforms, the cited content mentions your brand.

Projects

Learn how to set up monitoring projects

Queries

Understand how to configure queries

Result Analysis

Deep dive into analyzing your results

Tags

Organize your queries with tags