Welcome to the User Guide
This guide helps you understand how MentionLab works and how to interpret your brand monitoring data. Whether you’re new to AI brand monitoring or looking to get more from your analytics, this section covers everything you need to know.Getting Started
Set up your first monitoring project
Metrics Glossary
Definitions for all metrics in MentionLab
What is AI Brand Monitoring?
AI brand monitoring tracks how artificial intelligence platforms—like ChatGPT, Claude, Gemini, and Perplexity—mention and recommend brands in their responses. As more users rely on AI for recommendations and information, understanding your brand’s presence in AI responses becomes critical.Why It Matters
Visibility
Know when AI recommends you
Competition
Track your share of voice
Sources
Understand what content AI uses
Key Concepts
Queries
Questions you ask AI platforms to monitor their responses. Example: “What’s the best project management tool for startups?”Brands
The companies, products, or services you’re tracking. Each brand can have aliases to catch different spellings or variations.Mentions
When an AI response includes a brand name. MentionLab tracks the frequency, position, and context of these mentions.Sources
The websites and content that AI platforms cite when generating responses. Understanding sources helps you optimize your content strategy.Next Steps
1
Set up your project
Create your first monitoring project with queries and brands.
2
Learn the metrics
Review the Metrics Glossary to understand what each metric means.