> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mentionlab.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Dashboard Overview

> Understand every card on your project dashboard

The **Overview** page is where a project opens. It answers "how are we doing?" in one screen, and
every card obeys the [filter bar](/guides/filters-and-comparisons) above it.

## Visibility score

A time series of your **primary entity's** mention rate — the percentage of AI responses that
mention it at least once. Switch the bucket size with the **Daily** / **Weekly** / **Monthly**
selector in the card's top-right corner.

<Note>
  This chart tracks the project's *primary* entity only. If no entity is flagged **Primary**, the
  card shows "No entity mentions found" even when competitor data exists — set the flag in
  **Project settings → Entities**.
</Note>

## Entities

Every tracked brand, ranked:

| Column            | Meaning                                                           |
| ----------------- | ----------------------------------------------------------------- |
| **Mention rate**  | Percentage of AI responses where the entity is mentioned          |
| **Avg. position** | Average position in AI responses — lower means it appears earlier |

Right-click any row for the context menu: **View as \<brand>**, **Set as competitor**,
**Set as owned** and **Add to blacklist**. See
[Competitors & Brands](/guides/competitors-and-brands#view-as-mode).

<Tip>
  The card's ⋯ menu exports to CSV. The export contains **every** entity, not just the rows on
  screen.
</Tip>

## Stat cards

Four numbers across the middle of the page:

| Card                | What it shows                                                      |
| ------------------- | ------------------------------------------------------------------ |
| **Total queries**   | Distinct queries that produced at least one response in the period |
| **Total responses** | Total AI responses collected                                       |
| **Source rate**     | Percentage of responses that include source citations              |
| **Shopping rate**   | Percentage of responses that include shopping products             |

## Tags Summary

Your brand's performance per tag group — **Mention rate** and **Avg. position** for each tag,
sorted by mention rate. The icon toggle in the card header switches between **Regular tags**
(attached to queries) and **Response tags** (attached to individual responses).

<Note>
  Mention rate here is scoped to that tag: the denominator is the responses carrying the tag, not
  all responses.
</Note>

## Response Tag Visibility

The share of AI responses carrying each response tag, drawn as a progress bar. Response-tag only —
no toggle.

## Entity Mentions Share of Voice

A donut of how mentions are split across brands: the top 10 plus an **Other** slice. If your pinned
brand falls outside the top 10 it takes the tenth slot. The ⋯ menu exports all brands, not just the
visible ten.

## Citation Sources

The top 50 domains by citation rate:

| Column            | Meaning                                                               |
| ----------------- | --------------------------------------------------------------------- |
| **Citation rate** | Percentage of AI responses that cite this source                      |
| **True reach**    | Percentage of cited pages from this source where your brand was found |

True reach is colour-coded — green above 66%, amber above 33%, red below.

<Info>
  For the full picture — URL-level drill-down, source categories, per-domain competitor breakdown —
  see the [Sources](/guides/sources) guide.
</Info>

## Custom metrics

If your organization has bespoke metrics provisioned, they appear in a **Custom metrics** section at
the bottom of the page. Most organizations will not see this section at all.